The Michelin Star... for Err.... Tyres!

We are proud to announce that we have achieved Michelin Quality Centre status, passing the Michelin Auto Professional advocate programme’s challenging audit  for both car and motorcycle. Our four car sites in Cranleigh, Gatwick, Guildford and Ash Vale have all passed the car audit and GTC Motorcycle, in Chilworth, has been accredited motorcycle status.

Having earned the right to display Michelin Quality Centre signage, all four sites sport the iconic Michelin Man on our walls, “further highlighting our commitment to providing quality customer service every day of the year”, says Company Director Matt Sunderland.


Matt adds: “We don’t sell tyres – we specialise in tyres. To have that devotion rewarded with a mark of excellence is fantastic. We’re especially delighted as we consider tyres our passion – as well as taking the time to explain the value for money that premium Michelin fitments offer, we also go into the finer details of the tread pattern, and why it’s right for their specific vehicle.

“Offering that level of detail to our customers is second-nature to our team, and as a family-run company that’s been in operation almost 50 years, our repeat customer base has remained consistently strong as a result. Having Michelin Quality Centre status only further reinforces and highlights our commitment to our trade.”

As a Michelin Quality Centre, Guildford Tyre Company enjoys advantages including free staff training sessions, and the ability to send selected, high-performing staff on dedicated ‘Tyre Academy’ training courses held throughout the year.

We have also been granted access to a dedicated business development fund provided by Michelin, which Guildford Tyre Company can use to improve its facilities, or invest in marketing and communications.

Mark Meagher, Retail Programme Development Manager at Michelin, says: “Guildford Tyre Company shares Michelin’s passion for quality customer service – and for premium tyres. We’re delighted to welcome the company to the ranks of the Michelin Quality Centre network, and look forward to working closely with the company in the years to come.”

Founded in 1967, Guildford Tyre Company now operates four car and van dealerships, and a single motorcycle service depot.

Family-run, the company provides tyre fitting and mobile tyre fitting, plus MOTs and wheel alignment, puncture and mechanical repairs, among other services.